According to the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC), Brazil has the third highest consumer population in the sector and its economic activities correspond to 1.8% of the Brazilian GDP.
As it is a fast-growing market, the beauty and wellness universe depends on trends and new technologies, and it requires brands to frequently renew themselves in their own raw material and in everything regarding the product. Therefore, the packaging, an important communication link between the brand and the consumer, has a strong influence on the purchase decision.
Aware of this pressing need of the HPPC (Personal Hygiene, Perfumery and Cosmetics) market, Spiltag has specialized in the creation, production, decoration and personalization of PET (Polyethylene terephthalate) packaging for the sector.
Currently, Spiltag is considered a national pioneer in the creation of a flexible commercialization model that offers a wide range of packaging colors and designs and also the option of purchasing smaller amounts per production lot. More than 800 customers were served from the most diversified segments (personal care, pet care, dermocosmetics, perfumery and professional hair line) in 2017.
Check some curiosities about Spiltag processes and products that differentiate it in the PET (Polyethylene terephthalate) market:
- Focus on quality and result
In order to stand out in the beauty and wellness sector, the minimum consumers require is a packaging featuring good resistance and great quality finish. And, to provide designs that meet its customers’ expectations, Spiltag packaging is submitted daily to its quality assurance test whose procedures are established by NBR 5426, a set of national norms for quality inspection and product standardization.
- Specialized team
With differentiated management, Spiltag invests in professional training and corporate wellness. So, relationships between managers and employees benefit.
The entire Spiltag team is aligned in solving problems with maximum efficiency and agility. In addition, Spiltag team attends several annual events of the HPPC (Personal Hygiene, Perfumery and Cosmetics) sector to update itself on market trends and to better understand its customers’ needs.
Therefore, the company has a team that can help customers choose the best cost-benefit ratio per packaging without neglecting final product customization and quality.